YouTube video service since January 2020. United States Federal Trade Commission (FTC).
The company prohibits leaving comments under children's content, as well as using other ways to increase the number of views, including suggestions from other videos.
In addition, children's videos will not be accompanied by personalized ads based on Google’s user data. This can lead to a reduction in advertising revenue, as well as a reduction in content offerings for children. Contextual advertising, which depends on the content of the web page, will continue to be allowed.
YouTube introduces changes after the FTC accuses the video service of violating the Children's Online Privacy Protection Act (COPPA). According to the FTC, YouTube collected personal data of children, on the basis of which advertisements were selected for them. You must get youtube views correctly.
YouTube did not admit violations, but in September paid a fine of $ 170 million and agreed to flag children's content. The authors themselves are responsible for choosing the category of video. Incorrect category designation may result in a fine from the FTC.
According to a company spokeswoman, “responsibility is YouTube’s priority, which includes protecting children and their privacy.”
YouTube has long stated that its platform is not intended for children under 13 years old and that user accounts under this age are deleted. The company has a YouTube Kids app that doesn't allow personalized ads.
However, the main YouTube platform is still one of the most popular among users under the age of 13. According to the FTC, YouTube used this to attract advertisers.